Plant Based Jackfruit Business Wins Virgin Media Competition

Vegan online business Project Jackfruit has won the big prize for its innovative concept
The plant-based online company makes decadent jackfruit 'meat' (Photo: Project Jackfruit Facebook)

UK-based vegan brand Project Jackfruit has been crowned the Birmingham winner of Virgin's Media business competition.

The online business, which took away £5,000 for its innovative concept, produces homemade, ethically-sourced, vegan, and savory jackfruit 'meat'.

As part of the prize, co-founder Jordan Grayson will brunch with Virgin Media founder Sir Richard Branson, and thoroughly discuss his business idea.

The vegan business owners have won the big prize (Photo: Project Jackfruit Facebook)


Virgin Media Business' Voom Pitch competition chose Project Jackfruit as its winner out of thousands of online entries, and out of six companies that pitched ideas during the contest last week.

Following the win, Grayson commented: "I thoroughly enjoyed pitching at the Voom competition and am so surprised and excited that we won – the support from the crowd was enthralling.

"We’re already in talks with a major UK food retailer, so this investment will help us find a suitable manufacturer in India, where the jackfruit grows, so we can upscale production and it will also fund our marketing activity."


Owners Jordan Grayson and Abi Robertson came up with the business idea whilst at unviersity, looking for cheaper and healthier alternatives to dishes like pulled-pork.

Project Jackfruit's products are available in four flavors, including All American BBQ, The Nutty Satay, Jerkpocalypse, and The East Beast; these can all be used in various recipes, or in burritos and burgers.

The plant-based brand will also be serving its flagship meat alternatives at West Midlands Vegan Festival on October 28 and 29.

Project Jackfruit is also currently raising funds for opening a manufacturing factory in India.

Support the campaign here


'Biggest Ever Vegan Festival' Returns To UK's West Midlands

Mouthwatering Vegan Cheeseburger Pie To Launch In London

Dirty Sanchez Star Matthew Pritchard Tells People To Try Veganism

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day