US burger chain Fatburger has announced that the plant-based Impossible Burger will be available at all its American locations, after becoming a 'best-selling' item in the outlet in LA.
Its own Impossible offering features 'traditional toppings' including lettuce, tomato, mayonnaise, mustard, onion and pickle relish. Diners can also customize with additional items.
According to the outlet, Fatburger will be the first national fast-casual chain to carry the Impossible Burger at all domestic locations.
The Impossible Burger is a high tech patty made from plants.
The patty contains heme - which carries around oxygen in the blood - crafted from yeast. It is heme that is said to give the burger its meaty taste and 'bite'.
The company boasts some high profile investors, including Bill Gates, and Google Ventures.
Check out the Impossible Burger taste test. Subscribe to PBN's YouTube Channel here
Fatburger CEO, Andy Wiederhorn, said: "I knew from the moment we debuted the Impossible Burger patty in Los Angeles that this was going to do well with our customers - it quickly became one of our best-selling items.
"There's no doubt our customers will always love 100 percent beef Fatburgers, but we're hoping to engage both old and new fans alike with a top-notch meat-free option."
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.