Plant-Based Brand Field Roast Sees Sales Skyrocket By 81% This Year

The company was acquired by a major food corporation last year
The company makes a range of plant-based alternative products (Photo: Field Roast)

Field Roast Grain Meat Co., has experienced an 81 percent surge in sales over the last year.

The company, which manufactures plant-based meat and cheese products, was acquired by Canadian meat processing giant Maple Leaf Foods for $120 million dollars last year.

Now the company has announced plans to continue its growth by pairing up with distribution company Essen Foods, which will import and distribute its American-made food products - including Field Roast Sausages, Deli Slices, FieldBurger, Roasts, Loaves and the brand’s new frozen set - across Australia and New Zealand.

Field Roast makes a plant-based mac and cheese dish (Photo: Field Roast)

'So pleased'

Dan Curtin, President of Field Roast, said: "We're so pleased to expand our relationship with Essen Foods by naming them the exclusive distributor for Field Roast products in Australia and New Zealand.

"Coming off an incredible first quarter where the brand experienced 81 percent year-over-year sales increase overall, this is a strategic decision we've made to create efficiencies supporting our continued growth and look forward to continuing this momentum internationally with the support of Essen Foods."

Yeshaya Brown, Founder of Essen Foods, added: "Essen Foods is delighted have been selected to be the exclusive distributor of Field Roast products. We are thrilled to work together in achieving full market penetration of the premium Field Roast product range throughout Australia."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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