Plant-Based Burger Launched At TGI Fridays Locations Across Taiwan

This marks Beyond Meat's second foray into the Asian market
Beyond Burger Taiwan Launch
Beyond Meat currently has distribution deals with over 50 countries in progress (Photo: Instagram)

Beyond Meat has continued its expansion into Asian markets, and is now offering its flagship product the Beyond Burger at TGI Fridays locations nationwide.

Taiwan release

The product became available Taiwanese locations of the popular chain as of July 24 - following its Hong Kong release at The Butchers Club Burger and select luxury hotels earlier this year.

While the product is technically in a promotional period, the chain has plans to add it to the permanent menu in two months' time.

 

PBN interviews Beyond Meat Founder and CEO Ethan Brown. Subscribe to PBN's YouTube Channel here

International availability

In addition to Beyond Meat's expansion into Asian markets, the Beyond Burger recently launched in both Canada, and the UK.

The company also has plans to expand into Germany and the rest of Europe, Australia, Mexico, Chile, Israel, UAE, Korea, and South Africa in the works.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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