Swedish brand Oatly has added a line of vegan ice-creams to its plant-based line-up.
The company - which is best known for its 'Barista edition' oat milk, announced the new products via Instagram.
The new flavors include Pretty Average Vanilla, Totally Basic Chocolate, Very Fancy Double Chocolate Fudge, Quite Ordinary Strawberry, and Really Posh Caramel Hazelnut.
Oatly revealed the new products via Instagram
The reveal video shows the five flavors piled up and surrounded by dry ice, to the strains of 90s hit 'Ice Ice Baby' by Vanilla Ice.
The video was captioned: "TURN IT UP!!!!!!! Excuse all the caps, but we didn’t want you to miss out on the music because we spent an insane amount of money on it so that you would watch the video and think that the video was way cooler than if the video didn’t have any music on it that cost an insane amount of money.
"So, for the sake of playing along and making us happy, TURN IT UP!!!!!!!"
The flavors are currently only available in Sweden, Finland and Norway - but the company says it plans to introduce the product to all its markets.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.