128-Year-Old Pie & Mash Shop in London Closes: Vegans Blamed

The manager says offering vegan options would be a 'bad joke'
A.J Goddard pie and mash shop in Deptford
The shop will close next month (Photo: Mike Quinn)

A 128-year-old pie and mash shop in London - possibly the city's oldest - is closing down, and the manager has blamed vegans for its falling revenue.

According to Simon Clarke, loyal customers travel from as far afield as Wales to buy the £3.50 meal deal from AJ Goddard in Deptford.

But he says gentrification of the area and 'fad diets' mean fewer local people are opting for pie and mash.

Vegan option

The pie seller says he has refused to meet customer demand for vegan options. "I've had a few people come in off the streets asking if I do vegan pies," Clarke told Metro UK.

"It's like some kind of bad joke – we're a traditional pie and mash shop, of course we don't sell vegan pies."

He added: "Now half the people who walk past the shop don't know what pie and mash is."

Vegan fish and chips from Sutton & Sons
Some eateries are capitalizing on the demand for vegan food (Photo: Sutton & Sons)

Vegan fish & chips

New of AJ Goddard's closure follows news that another London eatery - Sutton & Sons fish and chip shop, is opening a fully-vegan outlet in Hackney.

The outlet will offer customers plant-based fish and chips, as well as pie and mash, battered vegan sausage, and 'prawns'.

"It's TRUE! We are opening a vegan stand-alone, London’s first vegan 'fish' and chips at 240 Graham Road," said a post by the company, which said the new store was a response to customer demand.

A.J Goddard will close on October 7.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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