PETA Credits Movie Okja For Spike In 'Vegan' Google Searches

The movie has reportedly inspired many people to drop animal products
The touching film made people think about the animals they eat (Photo: Okja)

There has been a huge spike in the number of people searching the term 'vegan' on Google - and it's all down to the film Okja, according to animal rights group PETA.

The film, which has an animal rights perspective, tells the story of 'superpig' Okja, who has been genetically modified to feed as many people as possible. 

Okja grows up with young girl Mila, but when the super-corporation who 'owns' Okja try to take the animal to slaughter, a dramatic battle ensues.

The movie was directed by Bong Joon-ho and stars Ahn Seo-hyun (as Mila) and Tilda Swinton.

Social media

Following the film's release on Netflix, social media was awash with people claiming it had inspired them to try a vegan diet.

In addition, according to PETA, there was a 65 per cent increase in the number of Google searches for the term 'vegan' in the six weeks following the film's launch in mid-May.

The recent slew of plant-based movies - including smash hit What The Health - are responsible for inspiring people to go vegan, according to PETA.

PETA's Vice President Colleen O'Brien told VegNews: "In July alone, PETA received more than 21,000 requests for our vegan starter kits—double the number of an average month. 

"These powerful films are creating a new generation of vegans, one screening at a time."

READ MORE:

PLEDGE: Netflix Movie Okja Inspires People To Ditch Meat And Go Vegan

REVIEW: Okja Forces Us To Look Into The Dark Face Of Meat Production

Latest Netflix Film Okja Looks Like Must-See Vegan Movie

Reuse this contentBack to top of the page
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

Since you're here...
...we’ve got a small favour to ask. Plant Based News is a FREE service that receives millions of views each week across Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If everyone who reads our reporting, who likes it, helps to support it, our future would be much more secure.

support our work

Join the conversation

You may also like:

August 1, 2017

CBC Reports: Plant-Based Diet Can Be Healthy For Children

Smashing the myth that it's necessary - or healthy - to drink cow's milk

June 5, 2017

5 Surprising Facts About Veganism And The Planet On World Environment Day

Animal agriculture is wreaking havoc on the planet

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Follow us on social media: