Because Animals - an animal-free pet food brand recently launched out of Philadelphia - aims to make a 'worldwide impact' through an environmentally friendly, animal-free approach.
The food and supplement company is the brain child of animal advocates, rescue pet owners, and shelter volunteers Joshua Errett and Shannon Falconer.
The pair joined forces while seeking food for their companion animals that was not only nutritious and environmentally friendly - but did not require other animals to die in its production.
While Because Animals pet food is still in development, the pair have already launched an algae-based supplement designed to improve pet health and demonstrate the power of its key ingredient.
The supplement will be followed by a pet treat, set to debut this summer, and a pet food which the pair hope to release the following winter.
Errett told PBN the supplement promises better digestion, and a 'softer, shinier coat' for companion animals.
He added: "Our supplements contain over 250 million active probiotic cultures, and antioxidant-dense fruit and vegetable powders.
"Our all-natural ingredients contain essential minerals, prebiotics and omega 3 fatty acids."
The soon-to-be-released pet food will adopt trends also appearing in the human food market, including that of clean meat.
"We will use microalgae, cultured protein and clean meat, and combine these ingredients with nutrients sourced from bacteria, yeast and plants to create nutritionally-complete foods for dogs and cats."
The launch of Because Animals has not gone unnoticed in the startup world.
The brand has already been accepted to Amazon's startup program Amazon Launchpad - and has received support from the network of investors informally called 'the vegan mafia', which aims to support brands that take animals out of the sales equation.
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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