When choosing the right foundation, it can be super confusing, with a gazillion types of finishes and coverages, not to mention hunting down ones that are cruelty-free and vegan.
I have searched high and low to find foundations of all budgets as well as performance to use on my clients and of course. I would love to share them with you too.
Full coverage - Charlotte Tilbury Magic Foundation (£32)
Velvet to the touch and with great coverage, Charlotte's Magic foundation is packed with hyaluronic acid which is designed to plump, Mushroom extracts for 'tightening', and vitamin C which will improve hydration as well as protect skin from the elements. Its creamy texture works beautifully on dry and dull skin to give a healthy and radiant boost.
Medium coverage - Illamasqua Skin Base £33
This silky smooth formula is a favorite make-up artist's go to! It's lightweight and easily buildable and blendable with skin treating properties such as Vitamin C and E to soften and condition while smoothing skin to perfection.
Light coverage - MILK Sunshine Skin Tint (£28)
The sunshine skin tint is a natural oil-based foundation, which hydrates skin with a magical blend of olive oils, grape, mandarin, and avocado - it's like a smoothie for the face. This foundation will give you a sheer, yet buildable coverage with a dewy finish. It boasts an SPF of 30 and a super handy roller ball for touch-ups on the go.
Full coverage - Fenty Pr Filt'r Foundation (£27)
Fenty products are designed to last, and the Pro Filt'r is no exception. Despite being lightweight, the pigment payoff is wonderful, so you really can look flawless without appearing cakey. This oil-free matte foundation is made with climate-adaptive technology that's resistant to sweat and humidity. No wonder this foundation is an award winner.
Medium coverage - Vani-T Mineral Powder Foundation (£41.75)
This loose mineral foundation works best by being buffed into the skin with a soft round brush (I recommend The emJ Company 'Jerry brush'). Once buffed in, it gives the most gorgeous silky finish, and easily builds to the coverage level you require. Micro diffusers diminish fine lines and wrinkles, to give you a flawless photoshopped finish.
Light coverage - Charlotte Tilbury Light Wonder (£32)
Charlotte's Light Wonder is a real treat for the skin. The packaging is elegant, and the scent oozes luxury. It's so light you won't even feel it on your face, yet it smoothes lines and reflects light, to give you glowy, healthy skin.
Full coverage - LA girl Pro Coverage Foundation (£10)
This affordable foundation is ideal for use every day. Even with just one pump of product, it buffs into skin effortlessly with a truly flawless finish good enough for HD TV. The intense pigment covers imperfections while giving an illuminated, healthy finish. It's entirely paraben-free with added anti-oxidants, which work to hydrate and improve cell turnover while you wear it.
Medium coverage - Elf Flawless Finish Foundation (£7.50)
This product really does what it says on the tin. An affordable foundation, retailing at around £7.50, you really don't have to break the bank for a dreamy base. Elf's flawless foundation has quickly become a bestseller in the UK. It’s lightweight oil-free formula blends into the skin for a medium coverage and semi-matte finish. Boasting 40 shades to choose from, I adore how this product makes buying vegan, cruelty-free make-up more accessible.
Light coverage - Rodial Skin Tint (£55)
The most wonderful thing about this product, is that skin still looks like skin, but a supercharged version. Utterly seamless to blend, this light fluid feels and looks so natural, while smoothing impurities and leaving skin smooth, radiant, and fresh. When it comes to skincare, Rodial has worked hard on this skin tint by mixing in lots of skin nourishing and anti-aging ingredients, truly acting as skincare as well as make-up.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Em-J is an International cruelty-free and vegan make-up artist with over 13 years experience working with many celebrities and models as well as the public. Em-J's work can be seen on the front covers of Women's Health Magazine, globally in-store at The Body Shop, in the windows of Ann Summers and inside many pages of Cosmopolitan Magazine. She is a trusted voice in the name of vegan and cruelty-free make-up.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.