Prince and PBN Co-owner Khaled Bin Alwaleed has partnered with National Geographic Encounters to open a number of facilities for virtual sea life experiences throughout Saudi Arabia.
The ten planned locations - branded Ocean Odyssey - will serve as modern alternatives to the inhumane practices associated with traditional aquariums.
Each facility will allow guests to have close encounters with ultra-realistic digital replicas of dozens of species of sea life.
The existing National Geographic Encounter: Ocean Odyssey location in New York features such attractions as its 3D, true-to-life coral reef reconstructions made using more than 1,300 photos as reference - and was described by Spectrum News' New York One as 'amazing', while Fox News said 'it left us speechless'.
Khaled said: "When I first visited National Geographic Encounter and saw that the experience brings people around the globe into the natural world of wildlife, I knew that this was the future."
A vocal animal advocate, Khaled translates his passion into business - making investments motivated by his personal ethics.
Last year, he wrote PBN and said: "I have been born into a situation that gives me the capacity to make a significant positive influence in the world.”
Clearly, he intends to do just that - with his ultimate goal being an end to factory farming.
Khaled has invested in a number of companies motivated be environmental concerns and animal rights, including PBN, lab-meat company Memphis Meats, and plant-based food giant JUST - formerly known as Hampton Creek.
CEO of the Saudi General Entertainment Faisal Baraft said: "We are excited to bring this iconic brand and immersive experience into Saudi Arabia and provide premium entertainment in our country."
The first virtual experience destination is set to open in the nations capital, Riyadh, in 2019.
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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