Khaled Bin Alwaleed Says He 'Gets Up In The Morning' For The Animals

The Saudi prince says lab-grown and plant-based meats are the key to a bright future for animals
Khaled said he believes 'light is bright for animals going forward' (Photo: Instagram)

In a recent interview with Food Frontier, philanthropist and PBN Co-owner Khaled Bin Alwaleed said animal activism is the reason he wakes up in the morning.

Activist and environmentalist

After an introduction from Food Frontier CEO Thomas King, the Saudi prince steered the emphasis away from his title - and toward the things he most values in life.

He said that he is an environmentalist and animal activist first, and added: "Obviously, to you and to anyone, I'm Khaled."

The future of food

King and Khaled delved into the possibilities for humane and sustainable food systems, arriving on the topic of lab-grown meat as a viable alternative to mass slaughter, for those who are reluctant to give up meat entirely.

Khaled listed JUST, Beyond Meat, and Memphis Meats as major players in the meat alternative sector, destined to 'change the path of our future'.

He added: "The light is bright for animals going forward."

Khaled said that meat alternatives are the best option from a 'financial perspective' (Photo: Memphis Meats)

Financial perspective

Khaled maintained also that, even if ethics were entirely set aside, he believes that 'clean' meat and plant-based proteins are the best way to go from a strictly 'financial perspective'.

He said that this is the reason why companies like Tyson Foods, and Pinnacle Foods have invested in plant-based protein and lab-grown meat.


Khaled anticipates that the greatest hurdles to overcome in the meat alternative industry, however, will be marketing and 'changing people's perception'.

He said he believes the key to overcoming this will be emphasizing the advantages of lab-grown meat from a health perspective, including the absence of antibiotics and outside contaminants.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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