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A recent report by Technavio forecasted the packaged vegan foods market to grow approximately 11% per year between 2016-2020. According to lead analyst Manjunath Reddy, “a new wave of consumers, especially millennials… prefer vegan foods owing to their concern toward animal welfare and environment-friendly food products”. He went on to explain how veganism is growing in popularity; for example, in the UK, there are now 350% more vegans compared to a decade ago.
The study assessed multiple major factors for an expected rise in vegan product sales. The main drivers included the health benefits of a vegan diet, as well as the ethical and environmental issues related to animal agriculture. Animal agriculture is responsible for as much as 51% of greenhouse gas emissions. Furthermore, fourteen of the fifteen leading causes of have been scientifically linked to animal product consumption. Considering the American Dietetics Association concludes that a vegan diet is“healthful” and “nutritionally adequate", it seems unethical to cause suffering and death to animals if it is unnecessary.
Klaus from Plant Based News got the opportunity to interview Dr McDougall at VegSource's 2016 Healthy Lifestyle Expo
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Kaden is a passionate animal rights activist, writer, graphic designer and cyclist.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.