Over Half Of UK Adults Are Turning To Vegan Food, New Research Says

Brits are welcoming the shift toward plant-based foods
Brits are increaingly turning to vegan foods (Photo: rawpixel.com)

More than half of UK adults are now adopting vegan-buying behaviors, according to a new report.

The research, which marks the start of World Vegan Month this November, shows that Britain is becoming more and more vegan-friendly.

Half of participants surveyed revealed that they welcome the rise in plant-based foods available in shops, cafés, and restaurants - with one in 10 (nine percent) saying they would like even more vegan options.


Comissioned by The Vegan Society and carried out online by Opinion Matters, the survey brought to light that one in five Brits (19 percent) reduce the amount of meat they buy, and the same number check that the cosmetics they purchase are cruelty-free.

A third of those surveyed believed schools should teach about the impact of animal agriculture on the environment.

However, nearly half (46 percent) said they would never consider becoming vegan - even being aware of the health benefits, animal welfare issues, and environmental impact.

The Vegan Society will also be launching a new mobile app later this month - VNutrition - developed with the help of a dietitian, which will support vegans in hitting their nutritional goals.


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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica

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