Vegan actor James Cromwell - best known by many for his performance in movie Babe - has filmed an advert encouraging people to go vegan.
The Oscar-nominated thespian - who's been vegetarian since the 1970s and vegan since 1995 - joined forces with animal rights charity PETA to create the ad, which shows off his less serious side.
In the video, Cromwell lists the reasons to go vegan, saying: "You've been told that animal agriculture is the leading cause of climate change, and that going vegan lowers your chances of suffering from heart disease, cancers, strokes, and diabetes. And that it's the best way to end animal suffering.
"Despite that, you still haven't done it."
Peta's new ad starring James Cromwell
Cromwell adds: "So what if an Academy Award-nominated actor with a really deep, gravelly voice did this?"
After inhaling on a helium balloon, he concludes (in a much higher pitch): "Seriously - what else do you need to hear? Go vegan.
"Seriously, it's wonderful stuff."
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.