There were queues round the block at the opening of Pret A Manger's third Veggie Pret store today.
PBN was there at the opening of the Exmouth Market branch in east London.
According to PBN's Robbie Lockie who went to the opening: "The queue snaked round the entire building - showing the growing interest in veggie and vegan food.
"The first 500 people to come down here get a free meal, and lots of people are here to try and grab theirs."
The new store is the first to open as a Veggie store - the first two were converted from Standard Pret store.
The green Veggie Pret branding is maintained throughout - as is the veg-friendly food.
"There's a diverse range of food on offer, including baguettes and wraps. You can get all the standard Pret drinks.
"You can also get the vegan brownie - which is pretty amazing!"
A member of the Veggie Pret team told Lockie: "It's very exciting - you can see lots of people are just as excited as we are for this."
The big question - is the company looking to open a veggie store outside London?
"I can't divulge our secrets," said the spokesman, "but as you pointed out, it's great to see a third one.
"The first veggie store was going to be a month-long pop-up - we thought we'd make a loss, but sales increased by 70 percent.
"The secret is to always listen to our customers - and it's working."
Veggie Pret in Exmouth Market officially opens on October 11.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.