Ocado Adds 90 New Products To Its Vegan Range - Including 'Own Brand' Line

Th retailer now 'offers the largest vegan range of any UK supermarket'
Ocado's new line includes meat alternative products like these escalopes

Online retailer Ocado is launching what it describes as 'the largest vegan range of any UK supermarket' this month - with more than 90 new additions to its line.

The retailer says the new products include dairy-free ice cream alongside vegan ingredients, and other meat-free offerings.

The products will be released throughout January.

'Surge'

Jacques Thudichum, Buying Manager at Ocado, said: "Veganism and flexitarianism have seen a real surge in popularity in recent years, with plant-based alternatives becoming a key focus for us. 

"We’re constantly expanding our range to offer new and exciting products, keeping ahead of key trends and meeting customer demand. 

"This month we’re adding over 90 products to our vegan offering – meaning we now offer the largest vegan range of any UK supermarket."

The products will be released throughout the month

Own brand

The expanded vegan offerings include the brand new Ocado 'Own Brand' vegan range - which includes products like vegan mince, burgers, and 'chicken' pieces, with prices starting at around £1.75.

Thudichum said: "Through our dedicated vegan webshop we hope to provide customers with everything they need, whether looking for simple swaps or fully embracing the vegan trend." 

You can find out more about the full range of vegan products on the Ocado Vegan Webshop

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PBN Contributor:

Maria is a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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