Oatly Launches Vegan Mocha Version Of Sell-Out Barista Oat Milk

The company famously faced nationwide shortages of its top product in 2017
The company has launched a slew of products in recent years (Photo: Oatly)

Oat milk company Oatly is launching a Mocha version of its much-loved Barista Edition oat milk in the US.

According to leading vegan publisher VegNews, who spotted the product at Food Trade Show Expo East, the new product combining chocolate and coffee will arrive in stores in 2019.

The new product follows the massive success of Oatly's Barista Edition milk, which sold out across the UK last year following major demand.

Last year Oatly Barista sold out across the UK (Photo: Oatly)

Demand

Speaking about how popular its products are, an Oatly spokesperson told Plant Based News: "Although we've seen a growth in demand over the last few years, I don't think anyone could have anticipated quite how much demand has grown in the UK!

"Consumers are becoming increasingly aware of what they consume, and are more switched on when it comes to sustainable food production and consumption.

"Without a doubt, the movement towards plant-based is gathering momentum, and Oatly fulfills the role of making the easy switch to a milk alternative."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2018 Plant Based News LTD. All Rights Reserved.

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