A plant-based burger created by Beyond Meat will be on the menu at an American food outlet from July 3.
The Beyond Burger will roll out across eight locations of BurgerFi - the first national burger chain in the country to offer the meat-alternative.
According to a post on Beyond Meat's blog: "Just as the Beyond Burger is sold in grocery stores in the meat aisle, we knew it was important to serve it on menus alongside traditional beef burgers."
The burger will be offered as a vegan option or 'traditional-style' with cheese, pickles, lettuce, tomato and onion.
The move follows another high-tech plant-based burger - the Impossible Burger - hitting the menu at Texas chain Hopdoddy.
The company, which is backed by billionaire Bill Gates, launched the burger last year in Whole Foods. It sold out within an hour.
It is now available at 280 Safeway outlets across the US, as well as in the food halls at Yale University and vegan chain restaurant Veggie Grill.
According to BurgerFi, the Beyond Burger will become available due to customer demand. The burger chain's Executive Chef Paul Griffin said: "Our VeggieFi burger is really popular, but there’s a real difference between a vegetable burger and this plant-based burger, because it truly tastes like burger.
"When you eat it, your mind tells you you’re eating beef."
Following the initial launch at eight of BugerFi's stores, the Beyond Burger is set to roll out to all 101 locations of the chain by the end of the summer.
Beyond Meat’s CEO Ethan Brown said: "This is a really important step out of the plant-focused world and into a place where carnivores are going to go."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.