McDonalds Reportedly Rolling Out McVegan Burger Further

Last week the fast food giant said there were no plans to expand the offering
Will the burger soon be available across Finland? (Photo: McDonalds)

McDonalds has confirmed to PBN that it will be rolling out the McVegan Burger across Finland.

A spokesperson said: "I can confirm that McVegan will be sold in Finland nationwide in all our 65 restaurants from December 28."

The McVegan burger contains a soybean steak, mustard, ketchup, eggless McFeast sauce, tomato, pickles, onions and salad on a roll.

The report follows a McDonalds spokesperson telling PBN last week that there were 'no plans' to roll the burger out to any other countries.

 

Trial

The burger was launched as a trial back in October in a single restaurant in Tampere, Finland (see video report above).

The trial lasted until the end of November.

At the time, Christoffer Rönnblad, Marketing Director of McDonald's in Finland, said the brand was keen to hear people's thoughts.

He said: "We are following the reaction with interest and we are happy to receive feedback.

"That's the purpose of the trial."

Future

He also confirmed that the brand will continue to expand its meat-free offerings in the future.

He added: "The vegan hamburger required extensive in-house product development. The [vegan] hamburger steak is soy based. 

"We were really passionate about finding a steak that tastes really good."

PBN has contacted McDonalds for more information.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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