Now Animal Ag Lobby Says Vegan Plant Meat 'Can't Be Called Meat'

Producers are concerned 'consumers are being misled'
Meat producers want labeling regulations tightened

EU producers are fighting to remove the word 'meat' from some vegan meat alternatives.

The animal agriculture lobby is arguing that consumers are being misled by product names such as vegan hamburgers, chicken nuggets and bacon.

The argument follows a similar row in the US, where congressmen wrote to the FDA to complain about plant-milk producers using the word 'milk' on their products - amid rising sales of the vegan alternative.

CEO of the British Meat Processors Association, Nick Allen, told Munchies: "Meat is a product that comes from animals. Any use of the word in any other context is deceiving the public.

"In a funny sort of a way, when these people want to use the word meat, it is as acknowledgement that there is no substitute."

There are already strict EU rules in place for the labeling of dairy-alternatives. Words like 'milk' and 'yoghurt' can only be used for consumables produced from 'mammary secretions'.

Now meat bosses would like to see this type of ruling applied to certain meat-style products.

Meat bosses want specific terms like 'vegan hamburgers' banned
Clitravi is a conglomerate of EU meat producers. In a statement to Munchies, Clitravi president Robert Volut said: "Numerous foodstuffs suitable for vegetarians or vegans derive their sales from names which relate to meat, animal species, specific meat cuts and/ or meat products.

"We believe that this contravenes the rules relating to clear and unambiguous consumer information."

The current regulations state that 'labeling cannot be misleading as to a food's primary composition'. 

"In Italy, for example, cured ham can refer only to a pig meat product," said Volut. He added that veggie alternatives that use a 'description or style' of meat fit these guidelines - meaning 'vegan burger' is acceptable, but 'vegan hamburger' isn't.

Reuse this contentBack to top of the page
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

Since you're here...
...we’ve got a small favour to ask. Plant Based News is a FREE service that receives millions of views each week across Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If everyone who reads our reporting, who likes it, helps to support it, our future would be much more secure.

support our work

Join the conversation

You may also like:

August 11, 2017

More Than A Quarter Of Brits Cut Back On Meat Amid Fears For Health

Research has shown that health is a primary motivator for people cutting their meat intake

August 8, 2017

New York Vegan Eatery To Donate All Profits To Charity

The project has taken three and a half years to set up

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Follow us on social media: