New England Patriots quarterback Tom Brady has partnered with U.S.-based plant-based meal-kit delivery company Purple Carrot.
The 40-year-old sportsman, who is reportedly an 'almost vegan', has teamed up with the animal-free meal delivery service business - which aims to 'make vegan food to non-vegans'.
Purple Carrot is now collaborating with Brady's performance plan, TB12, in a bid to offer plant-based options that are high in protein for those who lead an active lifestyle.
According to the Bleacher Report, Brady sticks to a vegan diet most of the year, but eats meats like chicken during winter months.
The company's CEO and Founder Andrew Levitt, although not fully plant-based himself, has also spoken out about the environmental and health impacts of the diet, from eliminating depression to reducing the side effects of Crohn's disease and cancer.
Levitt, a self-described 'bouncetarian', told news outlet Cheddar: "Our message has been absolutely no animal protein, no dairy, no eggs... Our numbers have been growing beyond our expectations.
He added: "[Purple Carrot] is helping people understand the value of plant-based, for both their own health and the health of the environment."
You can view Purple Carrot's TB12 performance meals here
You can watch the full interview with CEO Andrew Levitt here
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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