Major New Website Helps People To Go Dairy-Free

The site is part of a wider campaign to educate people about the dairy industry
Viva!'s scary dairy logo
The campaign will expose the dark side of dairy (Photo: Viva!)

A major new website which helps people ditch dairy has been launched by vegan charity Viva!.

The Scary Dairy website aims to educate the public about the realities of the dairy industry and to help people transition to dairy-free diets.

According to Viva!, it provides 'comprehensive information about the health benefits associated with ditching dairy alongside quick nutritional facts about going dairy-free' as well as videos and reports about the suffering endured by dairy cows and goats.


The Scary Dairy site - which also offers advice about sourcing plant-based milk, cheese, ice-cream, and other popular dairy products – is part of Viva!'s yearlong campaign to highlight the dark side of the dairy industry - TRASH.

As part of the initiative, the charity has placed large pro-vegan billboards on the UK's busiest motorway for two weeks. In addition, it has produced a YouTube advert (directed by Plant Based News Co-founder Robbie Lockie) in a bid to reach as many people as possible with the message.

The charity's YouTube advert created by Plant Based News Co-founder Robbie Lockie

Going dairy-free

"Although the public are beginning to open their eyes to the reality of the dairy industry, many people still believe that dairy cows and goats live an idyllic lifestyle," Juliet Gellatley, founder and director of Viva! said in a statement sent to Plant Based News.

"Going dairy-free is one of the most natural changes to your diet. Why? Simply because drinking milk past infancy is not what nature intended. We're the only species in the world to do so and what’s more, we consume milk of a different animal. There's so much research on the consequences of consuming milk and dairy products on human health, you have only to scratch the surface to learn the truth.

"Our new website is a fantastic resource to teach the public about the practices which are standard across the UK dairy industry. The resources are easily accessible and address many common misconceptions about dairy-free diets.

"The purpose of this website is to make it as simple as possible to transition away from dairy and to try plant-based products. With so many alternatives readily available, there has never been a better time to try dairy-free."

Visit to learn more

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
PBN Academy launches with a selection of simple courses on health and wellness, how to rise a child vegan, reversing type-2 diabetes with diet and more. Join free today

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day