A new vegan whipped cream has been launched in a bid to cater to growing plant-based demand.
The product - by Reddi-wip, a predominantly dairy-based brand - comes in two varities; coconut and almond.
The company announced last year that it would be releasing the cream, when Sean Connolly - CEO of parent company Conagra - revealed that non-dairy consumers had been asking for an alternative.
A number of whipped cream fans have taken to social media to show off their vegan-friendly finds.
Posting a picture of the almond-based cream, one user wrote: "Go buy this now! Its amazing. [It's from] Publix. They have coconut milk Reddi-wip too!"
Another shared an image of the can alongside vegan ice-cream, writing: "My plant based/vegan staple for when I have a sweet tooth."
One showed a picture of the can, and the cream squirted on fruit, simply writing: "Dessert is served."
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Maria is the head of written content for Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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