A highly-anticipated vegan documentary will be shown at a trio of screenings starting this month.
The End of Meat, by German filmmaker Marc Pierschel, considers the idea of a post-meat world, featuring the stories of rescued farmed animals, exploring the increasingly innovative plant-food world, and sharing opinions from vegan experts.
Speaking about the film, which was crowdfunded via two Indiegogo campaigns, the production team said: "The End of Meat reveals the hidden impact of meat consumption. It explores the opportunities and benefits of a shift to a more compassionate diet; and raises critical questions about the future role of animals in our society."
According to the film's production team: "In Germany, home of bratwurst and schnitzel, meat is an integral part of the diet. That is, until a few years ago, when perceptions somewhat evolved.
"Health concerns and meat scandals led to a public debate about the ethical implications of meat consumption and the rise of plant-based diets.
"Meat producers launched their own vegan products; 100 percent vegan supermarkets opened; and almost every food manufacturer was adding and labeling vegan options. Is this the beginning of the end of meat? Are we approaching a turning point in the human-animal relationship?"
The film's trailer
There are currently three screenings of the movie scheduled for New York, Los Angeles, and Toronto. According to the production team, there isn't budget for further screenings.
The NY screening will take place on August 28, with LA following suit on August 30. Further details - including the date of the Toronto screening will be shared via the film's social media.
The film has been shown at a number of festivals this year, including the San Francisco Jewish Film Festival, the Cosmic Cine Filmfestival in Germany, and the Raindance Film Festival in the UK. In 2017, it was shown at the Crossroads Festival für Dokumentarfilm und Diskurs in Germany.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.