New Vegan And Cruelty-Free Make-Up Hits British High Street In Superdrug

All items in the range cost less than £10 - making vegan beauty more accessible
Everything in the range costs under £10

Veganism is about more than just diet - followers of the lifestyle choose to eschew animal products in all aspects of their life.

Many new vegans struggle to find grooming products they know are free from animal secretions as well as animal testing.

High street chain store Superdrug is now relaunching it's B.Makeup range - which a spokesperson describes as 'the highest quality, vegan, cruelty free beauty and grooming products at an accessible price'.

The collection now includes results-driven skincare for different skin phases, men’s grooming range and a full complement of beauty accessories and makeup brushes.

 A Superdrug spokesperson said: "B. Makeup is the next step in the journey, offering professional quality, solution driven, vegan and cruelty free makeup. 

"Everything has been created using insider expertise offering the products and knowhow to help everyone become their own makeup artist. The new range includes a capsule collection by celebrity MUA Cassie Lomas."

All items in the range are vegan and cruelty-free

Cassie Lomas said: “It has been amazing to work with the team at B. on the Makeup collection. As well as inputting into the shades and formulations of the launch range being able to create my own capsule collection of products has been a dream.”

Sarah Gardner, Superdrug Head of Beauty added: “Our B. makeup brushes and accessories have been best-sellers as those looking for vegan, cruelty free products, know they can trust the brand.

“Animal derived ingredients are in a multitude of makeup products and it’s not easy to create high quality cosmetics without compromise.  

"We’ve worked for almost two years on the new B. Makeup collection and cannot wait for it to be revealed to beauty lovers.”

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day