New Restaurant 'Veganism' Serves Only 'About 10%' Vegan Options

The restaurant has been accused of trying to 'cash in' on the vegan movement
Vegansm Restaurant Sign
The sign displayed in front of the restaurant (Photo: Facebook)

A new restaurant in Melbourne, reportedly using the name Veganism, has come under fire for not actually being vegan.

A post made to Facebook this weekend shows a sign outside of the restaurant which reads 'Veganism', and warns consumers that the Victoria Street establishment is not actually vegan.

Unclear marketing

The Facebook post also sparked confusion over the name of the restaurant.

While it is identified on Facebook and its own website as Shizuku, marketing - including the company's Facebook cover photo and the sign outside the restaurant - suggests its name is Veganism.

One commenter wrote: "Why is their sign Veganism and their fb name Shizuku? Im confused [sic]."

Veganism Facebook Post
The Facebook post shared to 'Friendly Vegans in Melbourne' (Image: Facebook)

'Cash in'

The person who posted the original image said it was a matter 'confused omnivores trying to cash in' on the vegan movement.

Another user wrote that 'there may be legal routes for false advertising'.

It should be noted that the restaurant - while not actually vegan - does serve at least ten options which are labeled vegan on its menu.

Plant Based News has reached out to the restaurant for comment, but has not yet received a response.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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