A new vegan kidswear brand says it wants to help inspire children’s compassion for animals.
Philadelphia-based Dynur makes beanies and sweaters with original prints featuring chickens, turkeys, cows, and pigs, for ages 0-12 years.
The clothes are all hand-sewn in Philadelphia by the brand's Founder Nina, with prints designed in Sweden by Nina's sister Ann. Only water-based inks are used in the manufacturing process, keeping chemicals out water systems.
"Dynur's first collection is all about the basics, bringing attention to some of the most exploited animals caught up by industrial agriculture," Nina told Plant Based News.
"Sweaters and beanies are available in sizes from 0-12 years, and by wearing these, families are making a statement that we don't have to accept society's normalization of animal exploitation and that it's possible to shift the baseline back in the direction of compassion.
"So why kidswear? Well, it's not only because of how much more fun they are than adults. Dynur strongly believes that compassion is something we're born with, and because many of us seem to lose hold of this sentiment as we get older, the brand hopes that by focusing on the little ones they can help them to hold on to, and carry, their compassion forward throughout their lives."
You can find out more about Dynur here
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.