Made from pea protein, coconut oil, and beet powder, the patty is described as having a 'juicy, beefy texture' by the company. The product is set to arrive in stores across the UK at the end of March.
"With 40 years of leadership in plant-based food innovation, we understand taste is a priority for all consumers," Dan Curtin, President of Lightlife Foods, said in a press release.
"We didn't join the plant-based category overnight - we've long been pioneering the industry. Our new burger is delicious thanks to decades of culinary know-how, and we know we'll be serving up an entirely better experience for consumers who want a break from traditional meat or whose palates are craving a new adventure. It’s not science - it's just good food."
"Driven by our best-in-class R.&D. team, we've been able to develop these amazing new products in record time," added Michael Lenahan, Vice-President of marketing. "This core line will attract new consumers to the brand and delight those who have been on the plant-based journey with Lightlife over the last 40 years."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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