Food Giant Behind Mr. Kipling To Launch Vegan Cakes And Desserts

The new releases are described as a response to changing consumer taste, as more people opt for animal-free offerings
Battenberg cake
The new line will include vegan cakes (Photo: Adobe. Do not use without permission)

The UK food giant behind brands including Mr. Kiplings cakes and Bisto gravy is set to launch a range of vegan cakes, soup, and desserts.

According to Premier Food, its new 'Plantastic' range is a response to growing consumer demand for animal-free products.

Vegan products

"Under this exciting new brand, the Group will launch a cross-category range of products using plant-based ingredients, targeting the growing trend of consumers looking for plant-based and vegan products," Premier Food said.

"The products are planned for launch during the course of this financial year in the Desserts, Cake and Soup categories.

"In terms of the supply chain, these products will be sourced from a combination of in-house manufacturing and co manufacturer partners."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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