Morrisons Launches Vegan Tuna - In Its Tinned Fish Aisle

According to the UK supermarket giant, 'so many customers want an easy alternative to tuna, that's high in protein and can be used in much the same way'
Vegan tuna fish
The vegan tuna launches this week (Photo: Loma Linda)

UK supermarket giant Morrisons is launching vegan tuna fish this week.

The Loma Linda TUNO, which is made from 'soy protein and natural flavorings', comes in five flavors including Lemon Pepper, Sweet Chilli, TUNO Mayo, Sesame Ginger, and Spring Water. There are less than 90 calories per serving.

The tuna, which will be sold alongside its traditional counterpart on the tinned fish shelf, is available in 142g cans, costing £1.30.

'Alternative to tuna'

"We have listened to so many customers who want an easy alternative to tuna, that's high in protein and can be used in much the same way," Robert Wilson, Morrison's Tuna Buyer, said.

"TUNO provides a convincing alternative for sandwiches, pasta, and salads."

Vegan tuna fish
The 142g cans retail for £1.30 (Photo: Loma Linda)

Vegan tuna

"Health and sustainability are critical components in a world where today's shoppers are not only aware of the benefits of plant-based proteins, but also embracing them as part of a healthy lifestyle," Eric Woods, Managing Director at Worldwide Food Associates, said in a statement sent to Plant Based News.

"As such, retailers are significantly increasing the space allocated to plant-based alternatives, as more brands enter the market. Plant-based protein alternatives are our future, and we're committed to delivering healthy, sustainable foods to future generations, and we are already progressing early discussions with retailers.

"TUNO offers a first of its kind, innovative, tasty, healthy and convenient option which is set to transform the plant-based food category in the UK."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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