According to the retailer, which has almost 500 stores, research has revealed that cheese is the food vegans miss the most.
This inspired the store to create its V Taste No-Moozarella Sticks, which are made from a mixture of coconut oil and potato starch, coated in a crispy parsley breadcrumb.
"We know a lot of our vegan customers really miss cheese and that their options are often limited at family buffets,"Morrisons Party Food Buyer, Oliver Smith, said in a statement sent to Plant Based News.
"[This] is why we've taken a classic cheesy party food that everyone knows and loves and made it vegan."
Last year, the store launched its own range of vegan products called V Taste, which features more than 10 products, includes two flavors of vegan cupcakes - red velvet and chocolate - as well as a number of savory dishes.
These include Lentil Hotpot, 3 Bean Chilli Non Carne, and Vegetarian Quarter Pounders, among others. All items are priced between £1 and £3.
Announcing the range, Morrisons said: "Our NEW Vegan Range, V Taste, has landed in store.
"Choose from a selection of totally #vegan ready meals to try at home. In store look out for the vegan logo on hundreds of our products."
Sold in packs of eight, the No-Moozarella Sticks are available now in the majority of Morrisons stores. They cost £2.50.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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