Millennials Going Vegan Is 'Biggest Threat' To Burger Joints, Says Analyst

The number of millennials ditching meat means eateries must offer veggie options
Young women drinking and laughing
Younger people are driving the vegan/veggie movements (Photo:Elevate) 

Millennial consumers going vegan or vegetarian is the 'biggest threat' to burger and chicken restaurants, according to a food analyst.

The claim is made in a new report Burger and Chicken Restaurants - UK - September 2018 by market research company Mintel.

'Vegan threat'

"The biggest threat to the popularity of burger and chicken is the trend of consumers cutting back on eating meat," said Foodservice Analyst Trish Caddy.

"This is being driven by Younger Millennials who have either adopted a full-time vegan lifestyle or are simply eating more plant-based dishes.

"Operators now need to tackle this issue by offering consumers more varied choice, including vegan burgers."

Burger joints need to offer veggie and vegan options

Vegan and vegetarian

Mintel's analysis ties in with poll data released earlier this year, that shows how young people driving the charge towards veggie and vegan diets.

Almost 8 million British residents - around 12 percent of the population - identify as vegan, vegetarian, or pescatarian according to research by Harris Interactive for food trade journal The Grocer. The 12 percent breaks down into six percent vegetarian, four percent pescetarian, and two percent vegan.

In addition, a further one in four is set to cut their meat intake over the next year, says the survey.

Young people

According to the data, 18-44-year-olds are the most likely to have stopped eating animals.

Harris Head of Research, Lucia Juliano said: "It isn't surprising that young consumers are thinking about changing their ways.

"But the over-55s aren't so concerned - 80 per cent of them plan to make no change."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2018 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day