A meat-free advertising campaign is set to launch across the London Underground in celebration of National Vegetarian Week 2018 (14-20 May).
The Vegetarian Society is now launching its first ever London tube campaign, which will run for two weeks, and will showcase meat-free products and brands to millions of people all over the capital - and any company can take part.
Lynne Elliot, Chief Executive of the Vegetarian Society said: "This is a collective advertising project - and we welcome anyone with a veggie product or service to get in touch and be part of a campaign that will make a bigger splash than individual posters could alone.
"The tube handles up to five million passenger journeys per day.
"That's a lot of eyes that could see these posters - show your love for National Vegetarian Week and get your products seen!"
The campaign will run for two weeks, from Monday 07 May 2018 to Sunday 20 May 2018, and posters will feature on the stair, lift, and escalator panels across the London Underground.
Companies and services who would like to get involved should visit www.nationalvegetarianweek.org, or call 0161 925 2000.
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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