Meat Eaters Pledge To Boycott Greggs Following Release Of Vegan Sausage Roll

The bakery was at the heart of a Twitter storm yesterday after it confirmed it would launch the vegan snack - but despite the controversy, the sausage roll has been selling out in stores
Greggs sausage roll
News of the new sausage roll provoked some anger (Photo: Instagram)

Angry meat eaters on Twitter have vowed to boycott Greggs following the launch of its vegan sausage roll.

The arrival of the vegan sausage roll, which went on sale today in 950 Greggs, was announced yesterday.

It became a trending topic on Twitter, fiercely diving opinions. Multiple omnivores demanded Greggs remove the offending item from the menu - others took it a step further and pledged to boycott the chain entirely.

Vegan sausage roll

Greggs revealed that it was launching the roll in response to consumer demand. "Like many food retailers we have seen increasing demand for vegetarian and vegan products," Roger Whiteside, Chief Executive at Greggs, said in a statement sent to Plant Based News.

"We have been trying to develop a vegan version of our famous sausage roll for some time now. It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary."

Vegan sausage roll launch video

Angry non-vegans

While the news was met with joy from many vegan consumers, not all meat eaters were as happy. "Utterly bewildered and dismayed," one social media user tweeted. "Lost a loyal customer."

Another pithy Tweet simply said: "F*ck the vegan sausage roll #BoycottGreggs."

Other omnivores were more supportive. "As a meat eater I've just had one and it was lovely," one tweeted. "And nice to know it's lips and a*se free."

Greggs bakery in Altrincham
The vegan sausage roll shelf is bare - aside from the grease stains - in Altrincham, Trafford (Photo: Do not use without permission from Plant Based News)

Selling out

Despite the anger, the sausage roll has been selling out in some stores, with the Altrincham branch in Trafford displaying an empty shelf by 10.47 this morning.

Other Greggs fans took to Twitter to say their local branches had also run out of stock. "I went to four Greggs stores looking for a vegan sausage roll. Sold out in all of them," one said.

A spokesman for Greggs told The Sun: "We've had an overwhelming response from customers wanting to try our new Vegan Sausage Roll. We're working hard behind the scenes to get more product to shops as soon as we can."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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