The McVegan patty may be making its way into different McDonald's burgers, according to a one of the chain's bosses.
The fast-food giant's Head of Food and Menu Strategy in Sweden, Staffan Ekstam, shared the information with a journalist based in Denmark.
According to writer Sidsel Overgaard: "Ekstam even hints that customers may soon be seeing the McVegan patty in other burger builds."
The McVegan - PBN's view. Subscribe to PBN's YouTube Channel here
The McVegan - which according to Ekstam is surpassing sales expectations in Sweden - was rolled out across the country last year, after being trialled in one outlet in Finland.
The burger contains a soybean steak, mustard, ketchup, eggless McFeast sauce, tomato, pickles, onions and salad on a roll.
According to data, 150,000 of the burgers were sold in January, reaching sales targets in Finland, but far exceeding them in Sweden.
The burger was created in collaboration with Orkla Foods.
Peter Ruzicka, CEO of Orkla Foods, told Foodnavigator that sales reflected the start of a 'very, very exciting' partnership with McDonald’s.
He added: "People want to eat more plant-based food, partly for health reasons, but also because of environmental reasons," saying that the plant-based patty has a lesser climate impact than its meaty equivalent.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.