Fast food giant McDonalds sold 150,000 of its much-publicized McVegan burgers in January.
The burger, which launched last year, is currently only available in Finland and Sweden. It was originally trialled in a single location in Finland in October before rolling out to every outlet in both countries a couple of months later.
The burger's creators believe the high sales numbers reflect consumer desire to 'eat more plant-based foods'.
PBN's take on the McVegan
The burger was created in collaboration with Orkla Foods.
Peter Ruzicka, CEO of Orkla Foods, told Foodnavigator that sales reflected the start of a 'very, very exciting' partnership with McDonald’s.
He added: "People want to eat more plant-based food, partly for health reasons, but also because of environmental reasons," saying that the plant-based patty has a lesser climate impact than its meaty equivalent.
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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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