McDonald's Pledges To Treat Chickens 'Humanely' - Before Slaughtering Them

But there's no such thing as 'humane' killing
McDonald's has updated its animal 'welfare' guidelines (Photo: Facebook)

Giant fast food chain McDonald's has pledged to sell only chickens raised 'humanely' by 2024, in a bid to 'enhance' animal welfare.

McDonald's senior director Bruce Feinberg made the announcement on Medium, revealing the new guidelines in a piece titled A Legacy of Action: Enhancing Animal Welfare at McDonald's.

Among the new 'bird-friendly' standards, McDonald's will allow chickens access to perches, clean coops, peaceful suffocation instead of live slaughter, and pen-to-plate monitoring to ensure birds aren't injured during their growth.

Feinberg goes as far as to say that this will 'enable the scale and scope of [their] global supply chain to drive impactful change on key societal issues'.

Feinberg believes the new changes will address 'key societal issues' (Photo: YouTube)

New guidelines

"We believe these new commitments provide the ability to drive and measure continuous improvement for the health and welfare of chickens," wrote Feinberg.

Under the chain's updated guidelines, suppliers such as Tyson Foods Inc. and Cargill Inc. must comply by 2024 with the new rules.

"I think it’s one of the most comprehensive programs that I’ve seen for chickens," said livestock researcher Temple Grandin, who pioneered humane slaughterhouse practices and works with McDonald's.

The fast food giant, however, will not raise menu prices as a result of its new guidelines.

Slaughtering animals can never be a 'humane' practice (Photo: We Animals/ Jo-Anne McArthur)

'Humane'

Now, what I don't understand is how 'humane', 'killing', and 'animal welfare' can all be part of the same sentence.

The mere concept of 'humanely-raised' chickens - an obvious oxymoron - is one of the biggest lies the meat industry is selling.

But there is absolutely nothing humane about the flesh of chickens who have had a thing or two improved in their miserable lives. They still get tortured, murdered, and churned into McNuggets.

So say it with me: there is no such thing as humane slaughter.

READ MORE:

American Horror Story's James Cromwell: 'Animal Agriculture Is The Real Horror'

VIDEO: This World Vegan Day Tell A Vegan 'Shut Up!'

Global Dairy Bosses: 'Vegan Activists Are A Threat To Our Existence'

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica

(c)2018 Plant Based News LTD. All Rights Reserved.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

Support Plant Based News

It's World Vegan Day