McDonald's US Bosses 'Paying Close Attention To Vegan Options'

The fast-food giant's CEO has questioned whether launching vegan options in the states would cause an 'additional complexity'
The McVegan launched in Sweden and Finland in 2017 (Photo: McDonald's)

McDonald's CEO Steve Easterbrook has announced he is 'paying close attention to, and internally discussing, vegan and plant-based menu items' during a call with the company's investors.

'An additional complexity'

Business Insider reports that, in response to launching new vegan items in the US, Easterbrook asked: "Is there an additional complexity? And if there is, is that complexity worth it?"

However, the CEO did state there 'may be more to come' but that 'at the moment' there isn't anything to say on the subject, Business Insider states.

Keeping an eye on plant-based protein

This isn't the first time McDonald's has publicly spoken about vegan options. Last year VegNews reported the chain's Senior Vice President, Lucy Brady, saying: "Plant-based protein is something we're keeping our eye on."

In 2017, McDonald's launched its McVegan burger as a permanent fixture on its menu in Finland And Sweden following a successful trial.

Early this year, the fast-food chain welcomes a vegan-friendly wrap and happy meal in the UK, which are only certified by The Vegetarian Society due to risk of contamination during preparation.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Liam is a writer and poet from the north of England. His work has been featured in Gay Times Magazine, Attitude Magazine, Oh Comely, and The Huffington Post. He loves vegan mac and cheese more than anything else in the world.

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