EXCLUSIVE: McDonalds Tells PBN 'There Are No Plans To Roll Out McVegan Burger'

The news may disappoint some consumers
The McVegan was trialled in Finland (Photo: McDonalds)

A McDonald's spokesperson has confirmed to PBN that the company will not be trialling its 'McVegan' burger in more countries.

The soy-based vegan patty was launched in October in a single restaurant in Tampere, Finland. 

The chain said that if the product is successful, it may expand to more outlets.

'No plans'

But according to McDonalds, that is not currently in the pipeline.

A spokesperson told PBN: "There aren’t currently any plans [to extend the trial to any other countries]."

PBN is waiting for further confirmation on why this is the case.


Despite the current status of the McVegan, Marketing Director of McDonald's in Finland, Christoffer Rönnblad confirmed that the brand will continue to expand its meat-free offerings in the future.

He also talked about the development process, saying: "The vegan hamburger required extensive in-house product development. The [vegan] hamburger steak is soy based. 

"We were really passionate about finding a steak that tastes really good."


Demand Leads Supermarket Tesco To Double Vegan And Veggie Christmas Food

Vegan Documentary 'What The Health' Nominated For Major Award

Former Food Marketing Exec Explains How The Media Makes Us Eat Animals

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.
Sponsored Content

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day