Burger giant McDonald's has launched a trial of a vegan burger, according to a report by Veggie Athletic.
The McVegan went on sale today as part of a trial in a single restaurant in Tampere, Finland. The trial will last until the end of November.
If the product is successful, it may expand to more outlets.
Christoffer Rönnblad, Marketing Director of McDonald's in Finland, claims the response so far has been positive.
He said: "We are following the reaction with interest and we are happy to receive feedback.
"That's the purpose of the trial."
Whatever the outcome, he confirmed that the brand will continue to expand its meat-free offerings in the future.
He added: "The vegan hamburger required extensive in-house product development. The [vegan] hamburger steak is soy based.
"We were really passionate about finding a steak that tastes really good."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.