Mark Wahlberg Puts Plant Based Impossible Burger On Menu At His Restaurant Chain

Customers have been asking for more meatless options
Chef Paul Wahlberg tucks into the burger

The high tech Impossible Burger has hit the menu at Wahlburgers - the burger restaurant brand founded by Chef Paul Wahlberg along with brothers Donnie and Mark.

While it is currently available in some of the chain's 15-plus outlets, it is expected to roll out across all locations of Wahlburgers over the next few months.

Meatless

According to Chef Paul Wahlberg, customers at the restaurant had been asking for a tasty meatless option.

He said: "We're excited to announce our latest menu addition and can't wait for guests to taste the popular Impossible Burger with our very own Wahlburgers twist."

The burger is becoming increasingly popular

'Thrilled'

Impossible Foods COO, David Lee, added: "Paul and the team at Wahlburgers have been partners to us since adding the Impossible Burger to their Boston-area restaurant menus last fall.

"We're thrilled that their unique take on our burger will now be enjoyed by Wahlburgers' dedicated following of burger aficionados nationwide, offering a plant-based option for customers from coast to coast."

The burger is rolling out to all branches of Wahlburgers

Burger

The burger, which is made entirely from plants, is produced without hormones, antibiotics, cholesterol or artificial flavors.

According to its creators at Impossible Foods, the patty uses about 75 percent less water, generates about 87 percent fewer greenhouse gases, and requires around 95 percent less land than conventional ground beef from cows.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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