Major Vegan Cheese Brands Launches In Australia Due To 'Booming' Demand

The product will hit shelves in Woolworths
The cheese will be available later this month (Photo: Brooke Lark)

UK vegan cheese brand Sheese has announced a new partnership with Australia's largest retailer, Woolworths.

The company's range of vegan Sheese blocks, slices and shreds will be rolling out across Woolworths stores from February 26.

According to Sheese: "Our Australian friends are leading the world when it comes to interest in vegan products and, as part of this, demand for dairy-free cheese alternatives is through the roof."

'Gary'

Sheese has experienced huge growth in recent years - after launching its product in UK supermarket Sainsbury's.

Within months, expected sales exceeded projections by a staggering 300 percent.

Sheese, which include cheddar, feta, and mozzarella-style flavors, also gained notoriety on social media when it was renamed 'Gary' by a non-vegan cheese lover.

The four products launching in Australia (Photo: Supplied by Sheese)

Booming

Company Director, Mark Crichton, said: "Just like the UK, plant-based is booming down under, and 2018 looks likely to set new records, as more and more people awaken to the benefits of plant-based products.  

"It's incredibly rewarding to see Sheese becoming a well-loved brand around the world, bringing our long-standing vision to life and giving people an alternative to dairy that they love."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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