More than 10,000 people have signed a petition, started by Animal Aid – one of the UK’s largest animal rights groups – calling on all major supermarkets to clearly label their own-brand vegan products.
Since Animal Aid launched its #MarkItVegan campaign in late 2016, supermarket giants Asda and Tesco have started to roll out extensive vegan labels on their own-brand products.
As well as this, more recently Aldi has indicated that it is doing the same.
Despite this, supermarket giants Waitrose, Marks & Spencer, Iceland and Lidl do not widely label their own-brand vegan products.
Animal Aid Vegan Outreach Campaign Manager, Tod Bradbury, said: "With the ever-growing increase in demand for vegan products, due to more people than ever before adopting a plant-based diet, or reducing their animal product consumption, there has never been a more sensible time for supermarkets to label their own-brand vegan products.
"Having suitably labelled products, similar to those already enjoyed by vegetarians, makes life much easier for vegans, and those buying on their behalf.
"It allows us to shop with confidence, knowing that we are not supporting animal cruelty."
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