V-Bites vegan Fish steaks are now available in all Greene King Flaming Grill pubs across the UK - almost 150 outlets nationwide.
The steaks - part of V-Bites Making Waves range - are being served as part of a classic fish and chips dish.
A spokesperson for V-Bites - which is owned by athlete, philanthropist and advocate Heather Mills - said the launch is part of an 'exciting transition towards a plant-based revolution', adding: "A total of seven percent of the UK now leads a plant-based, vegan lifestyle. 3.5 million people lead the change in the UK, and VBites are no strangers to being part of this."
PBN interviews VBites Owner Heather Mills. Subscribe to PBN's YouTube Channel here
According to the spokesperson, Making Waves has been 'working tirelessly' to reproduce the unique textures, tastes and consistency of fish.
They added: "The contaminants in our oceans are finding their way into the food chain. 80 percent of commercial fish species are now gone and we are at a crucial point where protecting the environment is not only ethical, but necessary for sustainability and the protection of our marine eco-system.
"It has been predicted that by 2048, scientists believe that all wild fish populations will have collapsed, and we will have fish-less oceans by this date, if no change is made."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.