Australian doughnut brand Doughnut Time has made its debut in London - and released four vegan doughnuts just in time for World Vegan Day today.
The doughnut chain, which started with a hole-in-the-wall store in Brisbane two years ago, offers pop culture-inspired artisan treats.
Coming in a four-pack, the vegan treat box features iconic doughnuts including raspberry jam-filled 'Pump up the Jam', Vegan cream cheese frosting with 100's and 1000's 'Fairy Godmother', 'Sia Later' and 'The Morissey'.
Damian Griffiths, founder of Doughnut Time, said: "We are so thrilled that Doughnut Time is hitting the UK!
"We believe that the unique and personal touches that we add to each and every one of our doughnuts is what makes Doughnut Time run circles around the rest.
"So we hope that our new and exclusive British creations that are tributes to the timeless classics, go down a treat with Londoners!"
Doughnut Time opened its first London store last week in Shaftesbury Avenue, with more stores set to open in Old Street, Notting Hill, and Shepherd's Bush later in the year.
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Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
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