A major anti-fur campaign wants to see the sale of fur banned across the UK.
In support of the campaign, highly anticipated documentary short Klatki: The Hidden Farms of Europe had its premiere in London at the launch yesterday.
Harriett Barclay, HSI's Media and Campaigns Manager told PBN: "We're trying to raise awareness with the British public that some fur online and on the high street markets is labeled as fake - but actually, it's made of real fur."
The event showcased examples of fur that is currently being sold on the market as fake, but was in fact made from a variety of animals such as rabbit, racoon dog, fox, and chinchilla.
Barclay explained that the appalling conditions in which the animals are kept in European farms allow for their fur to be sold as cheaply as the fake version - with items being sold for as little as £3.50.
The campaign, with its slogan of 'Labels can lie', will see anti-fur posters advertised in all LUSH shops' windows across the UK.
According to Wendy Higgings, HSI's Director of International Media, "People are shocked at being misled by trusted retailers.
"There is absolutely no excuse for causing animals physical, mental suffering, and death for a trivial fashion product."
LUSH' Ethics Director Hilary Jones has told PBN why the vegan cosmetics brand is joining the campaign: "We're getting involved because it makes us bl**dy angry.
"Like animal testing for cosmetics, fur farming is absolutely inexcusable."
Although fur farming in the UK was banned in year 2000, Britain still imports the cruel animal skin from other European farms - which is what Klatki exposes.
Directed by C.M. Jackson, "Klatki documents the insidious rise of European fur farming. Armed with camcorders, activists fight to expose the industry."
Jackson, a longtime animal rights activist and vegan, said that he wants Brits to learn about the cruel reality behind fur, knowledge which may be missing from public knowledge.
The film kicks off what will be a focused attempt from all organizations involved to achieve a ban on fur sales and imports in the UK.
You can watch the documentary featurette here
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.