International high street chain Pret A Manger's vegan dishes are boosting the company's sales by 70 percent.
In an interview with media outlet Forbes, Pret A Manger's CEO Clive Schlee announced that 'the top-selling eight new products at Veggie Pret are all vegan'.
The coffee shop chain opened its first two Veggie Pret stores in London last year, with a third location to launch later this year in the capital.
Pret's vegan dishes have been driving the success of the global brand.
According to Schlee, this 'either shows that vegan dishes can be just as delicious as veggie dishes, or we have underestimated how strong the vegan movement is'.
Pret has just released two new vegan offerings in the U.S.: Falafel & Turmeric Cauliflower Balance Box and a Pumpkin Bisque.
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.