Made In Chelsea Star Jamie Laing To Make Candy Kitten Sweet Company Vegan

The decision was made due to the growing number of people following a plant-based diet
Jamie Laing stars in Made In Chelsea

Adult confectionary brand Candy Kittens - which is co-owned by Made In Chelsea star Jamie Laing - has revealed plans to make its sweets suitable for vegans.

The range, which was launched by Laing in 2012, currently only offers two vegan flavours - Sweet Pineapple and Sour Apple.

But according to Managing Director Ed Williams, there are plans to relaunch early next year, after changing manufacturer to take out the beef gelatine out of the tasty treats.

Williams claims the changes will bring consistency across the brand, as well as open it up to a broader customer base.

He said: "People are following vegan diets for religious reasons, moral reasons, dietary reasons."

The pineapple flavour is already vegan
The relaunch is due in January or February of next year. Williams concludes: "We’re taking so much time over this, so that the product is not just as good, but better. 

"The texture of the vegan sweets is actually nicer than the gelatine sweets. It’s definitely a better product, and something we’re really excited about."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

(c) 2018 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

Support Plant Based News

It's World Vegan Day