Lush Launches Cruelty-Free And Vegan Foundation In 40 Shades

The limited edition product will only be available for a month
The product comes in 40 shades (Photo: Supplied)

Cruelty-Free brand Lush is launching a new limited edition collection of solid foundations - called Slap Sticks - on June 29.

According to the brand, the product (£16.95) offers 'buildable coverage and a natural undertone'. It comes in 40 shades with warm, cool and neutral undertones. It is medium coverage.

The product will be available online only in 18 countries exclusively through #LushLabs for just one month. Until Friday July 6, London customers can visit the Lush Soho Studio and be colour matched before buying the product online.

Product

According to Lush, the foundation contains Peruvian jojoba oil, candelilla, sunflower and Turkish rose waxes. The product can be applied using either fingertips or a brush.

Rowena Bird, Lush Co-founder and Product Inventor, said: "Making foundation, a staple in many peoples daily routine, solid, is a major leap forward to reducing plastic packaging without compromising on quality or effect."

The product is vegan and cruelty-free.

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PBN Contributor:

Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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