Lucy Watson Launches Vegan Ready Meals In 155 Waitrose Stores

The foodie is a passionate advocate for animals
Vegan Made in Chelsea star Lucy Watson
The meals will launch next month (Photo: Lucy Watson)

Former Made In Chelsea star Lucy Watson is launching a range of vegan ready meals.

The 'Feed Me Vegan' line will be available in 155 Waitrose stores across the UK from October 3. There are three meals in the range - Shepherds Pie, Curry, and Chili.

The star, who took to Instagram to share her news, is an outspoken animal rights advocate and passionate foodie.

Vegan meals

"I am beyond excited to announce that on October 3 my new venture @feedmevegan.uk will be launching," Watson wrote.

"I have worked hard to develop three amazing vegan and gluten-free ready meals which will be available to purchase in 155 @waitroseandpartners stores across the country."

There are three meals in the range (Photo: Feed Me Vegan)

Waitrose vegan range

The launch is part of a drive by Waitrose to cater to increasing vegan demand: earlier this year the store launched a dedicated vegan section.

"Our current selection of products has been selling really well week after week, with requests for more choice coming from our customers and partners, so we could clearly see there was an appetite to have more vegetarian and vegan options in our shops," said Chloe Graves, Waitrose Chilled Vegetarian and Vegan Buyer.

"Increasing our range builds on the work we did last year to increase choice for our customers in this area. We are working with some fantastic exclusive brands to ensure our shoppers have a really unique selection of food to choose from."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2018 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day